Black Veil Brides have unveiled the music video for “Born Again,” the fourth single from their latest album, “The Phantom Tomorrow.”
The video was helmed by feature film and music video director Vicente Cordero (Cradle of Filth, DevilDriver, David Hasselhoff) and produced in collaboration with occult luxury/streetwear masterminds MM Custom Fabrications.
“This video was an opportunity to use the more macabre imagery we grew up loving as fans of classic horror movies,” Black Veil Brides frontman and founder Andy Biersack said. It also offered a chance to further flesh out the immersive world of “The Phantom Tomorrow,” told in multiple companion mediums, including comic books, action figures and music videos.
“We show a bit of what goes on in the ‘9th Circle,’ which is the location in our ‘Phantom Tomorrow’ storyline that exists as a plane of existence outside of reality,” Biersack said. “It’s a more esoteric version of a fire-and-brimstone afterlife, but one that is directly attacking your daily life.”
Produced by Erik Ron (Godsmack, Bush, Set It Off), “The Phantom Tomorrow” gave the band its first top 10 hit on Mainstream Rock Radio, “Scarlet Cross.” Like that song or the group’s gold-certified 2013 anthem “In The End,” “Born Again” blends accessible hooks and sharp metaphors.
“I think all of us struggle with demons that hold us back or make it difficult to get through life,” Biersack said. “This song and video are about that push and pull. And how, ultimately, the battle is won not by pretending these parts of ourselves don’t exist but by facing them head-on. And by saying no matter what we struggle with or the fears and anxieties we experience, we can defeat them and be ‘born again’ as the person we know ourselves to be in our hearts and minds.”
Black Veil Brides will next appear at several major rock festivals in the U.K. and Europe in June; Australia in July; and back home in the United States at RockFest WI 2022, Inkarceration Festival and October’s highly anticipated When We Were Young Festival in Las Vegas, Nevada.