Bullet for My Valentine premieres ‘Shatter’ single/video

Bullet for My Valentine has released “Shatter,” the third single and video from its upcoming self-titled album (Oct. 22, 2021, Spinefarm/Search & Destroy; pre-order here).

“We’re very excited for you all to hear our new track ‘Shatter,'” the band said. “It’s one of our personal favorites and we’re pretty sure it’ll be one of yours. It’s an absolute sledgehammer of a track with riffs for days. Let the head banging commence!”

For the visualiser for “Shatter,” frontman Matt Tuck collaborated with creative director Fiona Garden and her husband, artist Ben Ashton. Using tactile optical elements, smashing endless panes of glass and getting covered in oily black paint, Tuck worked hands on with Garden and Ashton to create a physical mood that was both “cavernous and claustrophobic.”
Fiona Garden said: “These hypnotic abstract visuals were then fed into the fearsome and instinctive creative machine behind ‘Knives’ and ‘Parasite’: editor Sara Faulkner and VFX artist Gabriel Thomas Ayache. The clip features, as always, the design edge of Carl Addy (ulcerboy.)”

Discussing the new album, lead guitarist Michael “Padge” Paget said: “I think it’s the most ferocious side of Bullet For My Valentine that I’ve ever known. It’s time for us to put out a really angry, heavy, aggressive record. I just can’t wait to grimace on stage!”

“Bullet for My Valentine” track listing:

“My Reverie”
“No Happy Ever After”
“Can’t Escape the Waves”
“Rainbow Veins”
“Death by a Thousand Cuts”

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