Blue Ridge Rock Festival signs multi-year agreement with Virginia International Raceway

The Blue Ridge Rock Festival will return to Virginia International Raceway in 2023 and for many years to come. BRRF and VIR have partnered on a multi-year agreement for the racetrack to serve as the festival’s home. This year’s event is set for Sept. 7 to 10.

According to a BRRF news release, the agreement follows a 91 percent approval rating from 2022 attendees of VIR as the venue. Last year was the first time BRRF took place at the racetrack and the first time VIR hosted a music festival of any kind.

“Our inaugural partnership with VIR in 2022 was a great success and one we knew we wanted to continue,” a festival spokesperson said. “Being able to hold the festival at the same location for several years is a huge advantage for BRRF and its fans. In the past we’ve consistently outgrown our host venues, which has caused us to have to start over each year from scratch. Partnering with VIR for the foreseeable future allows all parties involved to create improved systems and invest in infrastructure, creating the best possible fan experience.”

“Bringing a variety of offerings and events to VIR has always been a priority of ours,” said Connie Nyholm, co-owner and CEO of VIR. “The partnership with BRRF makes perfect sense–we’re two independent, Virginia born-and-bred groups looking to provide outstanding entertainment for our fans.”

Acknowledging the recent increase in event ticket prices across the country, BRRF has taken several steps to make the festival more accessible than ever before. General ticket prices, as well as tent camping prices, have been reduced from last year’s rates. In addition, following fan feedback, BRRF has implemented a payment plan option available at no additional cost. A four-month payment plan is available to fans, and 77 percent of ticket buyers to-date have purchased via payment plan.

BRRF has revealed over 100 artists performing at this year’s festival so far and soon will reveal the rest of the lineup, including several headliners. Artists announced to date include Pantera, Limp Bizkit, Shinedown, Evanescence, Corey Taylor, Lamb of God, Parkway Drive, Machine Head and many more.

Tickets and campsites are available at

BRRF was founded in 2017 and was held at multiple Virginia venues before finding its home at VIR in Alton, Virginia.

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