Canadian alt-metal/heavy rock crossover act Sumo Cyco has released a video for its latest single, “Bad News,” from its upcoming album “Initiation” (May 7, 2021, Napalm Records; read Live Metal’s review).
“I’m sure many people can relate to feeling like everyday is ‘Bad News’ over and over again,” singer Skye “Sever” Sweetnam said. “There was a point in 2020 when I was so glued to the news and current events it felt like my personal identity was fading away into an abyss and replaced with a scrolling, media consuming robot. It made me miserable, but I felt like I had a responsibility to know what was going on. It took me a while to peel myself away from the constant barrage of negativity and find a balance.”
“The music video was really fun to film. I’m so lucky to have band members who are willing to get pretty weird with me,” Sweetnam said. “Once the makeup and prosthetics were on, the guys and I came to life as our Cyco Terrornaut family. I included some obnoxious color combos that almost make you question your sanity when you watch the video.”
Sumo Cyco previously released the singles “No Surrender,” “Bystander” and the Kane Churko (Ozzy Osbourne, In This Moment, Papa Roach)-produced “Vertigo.”
Pre-order “Initiation” here.
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