Conquer Divide and Mascot Records/Mascot Label Group have released the official music video for “Atonement,” the lead single from its upcoming new studio album.
“The song touches on feelings of regret, which we tried to convey in the video,” guitarist Kristen Sturgis said. “You can see one of our other music videos in the reflection of the eye, for example. They’re watching the time tick by wondering what their life could have been like if they would have toughed it out and put the work in. The hardest things in life are the most rewarding, and life is short. So, if you’re not ready to meet us on our level, then get out of the way.”
Drummer Sam Landa said: “The word atonement is about making reparations, about seeking forgiveness, about feeling sorry for something you’ve done and hoping to make things right. In the context of this song, it’s too late for that–the damage has already been done and there’s no going back. The song tries to capture the feelings of betrayal, of being left high and dry by people who wanted to take the easy way out. The emotions really explode in the breakdown, and the progression mirrors how situations like this can build up in real life. There’s a kind of calm before the storm, and then another sense of calm after. ‘We don’t know who you are,’ and we’ve accepted that–just don’t try to come back and beg for forgiveness when you’ve exhausted all of your chances.”
The five-piece band hailing from the U.S., U.K. and Canada has made a steady progression from its melodic metalcore-inspired roots, nearing the end of its first decade together. In 2020, featuring a retooled, all-female lineup consisting of Kiarely Castillo (vocals) Janel Duarte (vocals, bass) Kristen Sturgis (guitar), Izzy Johnson (guitar) and Sam Landa (drums), Conquer Divide returned to the studio with Grammy-nominated producer Tyler Smyth (Falling in Reverse, I Prevail) and RIAA-certified gold record producer Joey Sturgis (Asking Alexandria, The Devil Wears Prada, Of Mice & Men).
The band came back with a bang, moving in a more accessible direction with the release of “Chemicals.” The song peaked at number 23 on the Hard Rock Indicator Billboard chart and amassed almost 2 million streams on Spotify. A week later, the band released a hard-hitting cover of “Bad Guy” by Billie Eilish, which quickly accumulated 1.5 million streams and went into regular rotation on Sirius XM Octane.
By spring 2021, Conquer Divide’s next effort marked a stark departure from the sound it had honed on its debut, showing its softer side with the poppy single “Messy.” It was added into regular rotation on Sirius XM Octane, reached number six on the Foundations Chart and became number one most added to the Billboard Hard Rock Indicator Chart.
Guitarist Izzy Johnson said: “Our music over the years has become so versatile. Our next album stays true to our metalcore roots but branches out to softer songs, heavy songs and everything in the middle. We understand that people can have a variety of music tastes (like we do) from pop to metal, why not have it all in one place? There really is something for everyone.”
The band’s emerging global fan base emanates from its power as a band. It is not defined by gender but a body of work that is connecting with males and females alike. It’s this groundswell that led to Mascot Records/Mascot Label Group aligning with Conquer Divide.
“We’ve all grown so much since our first record,” Sturgis said. “We did a lot of introspection and soul-searching about which creative direction to take the band in next, and we can’t wait to share what we’ve been working on. There will be something for everyone on our sophomore album.”
Conquer Divide is set for a fall 2022 tour with Electric Callboy.
10/12 Dallas, TX Trees
10/13 Houston, TX Scout Bar
10/14 San Antonio, TX Paper Tiger
10/15 Austin, TX Come And Take It Live
10/16 El Paso, TX Rockhorse Bar And Grill
10/18 Mesa, AZ The Nile
10/19 Las Vegas, NV Fremont Country Club
10/20 Los Angeles, CA 1720
10/21 Sacramento, CA Harlows
10/22 Portland, OR Hawthorne Theatre
10/23 Seattle, WA El Corazon
10/25 Grand Junction, CO The Mesa Theater
10/26 Denver, CO The Summit Music Hall
10/27 Colorado Springs, CO Black Sheep
10/28 Lincoln, NE The Royal Grove
10/29 Joliet, IL The Forge
10/30 Belvidere, IL The Apollo Theater
10/31 Fort Wayne, IN Piere’s
11/01 Columbus, OH The King of Clubs
11/02 Louisville, KY Headliners Music Hall
11/03 Grand Rapids, MI Elevation At The Intersections
11/04 Cleveland, OH The Agora Theatre & Ballroom
11/05 Brooklyn, NY The Monarch
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