Sumo Cyco releases ‘No Surrender’ video

Canadian alt-metal/hard rock crossover band Sumo Cyco has released “No Surrender,” another new single/video from its upcoming Napalm Records album “Initiation,” due May 7, 2021.

“’No Surrender’ is about the struggle to be your authentic self, living your truth and battling inner demons,” vocalist Skye “Sever” Sweetnam said. “The music video depicts four characterized versions of myself representing different sides of my personality and how I see myself. They’re lurking in the darkness over my shoulder, always questioning each other’s decisions.

“The song is written from the perspective of the voice or voices in my head. Telling me to run one moment and another to hold my ground and another to fight back. In between some epic rocking out with the band, I wanted the viewers to visualize the colorful juxtaposition that goes on in my mind.”

Sumo Cyco previously released the single/video “Bystander.”

As with its predecessors “Lost in Cyco City (2014),” “Opus Mar” (2017) and several singles, “Initiation” is based in the imaginative conceptual location of “Cyco City.” But unlike most concept albums, the lyrical content is inspired by the band’s real-time environment–featuring timely, personal themes of love, sacrifice, anxiety, empowerment and more.

“The album’s title, ‘Initiation,’ stems from wanting to invite the audience to be ‘initiate’” into our world,” Sweetnam said. “There are usually two congruent themes to each of our albums–one is real-world inspiration, and the other is “Cyco City”, a comic book-esque alternate universe where all our music videos take place. With ‘Initiation,’ we introduce four gangs or clubs. Our music videos for ‘Initiation’ all include a theme of these clubs–whether it’s gang vs. gang, a forbidden love between opposing sides, or the idea of having to choose where you belong.

“Outside of the story, the lyrics relate to the polarization of the world we live in now. We all have a longing to belong, but what makes one feel accepted or ostracized from a group? To be INITIATED, would you be willing to try to understand another point of view? I have always written lyrics about internal struggle, the war within oneself. Throughout the album, we bounce back and forth between struggle and overcoming. It reflects the times, and there are moments that seem a bit dark.”

“Initiation” will be available in North America in the following formats:

– Digital Album
– CD Digipak
– LP Gatefold Orange Vinyl
– Die Hard Limited Edition: LP Gatefold Purple/Yellow/Pink Inkspot Vinyl + 7” Orange Transparent Vinyl Single w/ Two Bonus Tracks + Signed Photo (Napalm Mailorder only – limited to 300 worldwide)

Pre-order “Initiation” here.

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